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We’re your full service digital agency.
At Digital Associate, we design, develop and market everything digital.
We help innovative, like-minded companies expand their business to reach new heights.
Digital Associate can create a performance driven end-to-end solution to help you fulfill all of your online marketing requirements. If your business is starting out or you are looking to redesign your website and increase the effectiveness of your existing online strategy we can advise you on a roadmap that will achieve your business goals. First things first, we need to find out more about you and your needs. This information is incredibly important to us and helps target your online solution.
We can help your business in a number of ways, hover over Services above to see what we can do for you. We’d love to get into contact so don’t hesitate to call us, or chat to one of our qualified consultants to your bottom right!
First we need to establish your online presence. This means we need to create your digital assets such as your website, social media portfolio and any other resources to increase the ways people may interact with your business. We are experts at this and we are helping a number of businesses around Australia.
Once you have established your online presence you need to ensure people can find you online. We have a range of capabilities to acquire visibility for your brand and digital assets. Search engine marketing and display advertising are just a few of the tools at our disposal to increase your awareness.
Customer satisfaction is driven by adequately addressing your clients enquires. How do you respond in real time when these are happening online? We can empower your organization to be aware, respond and report on your customers online activity when they are engaging your brand or business.
Our ethos centers on driving efficiency as well as performance. This means we seek to continually optimise your digital marketing. We look at your advertising revenues performance and how effective your digital assets are and then look for opportunities to improve this.
Our conversion tracking ensures you have all the information necessary to make educated decisions about your marketing. By taking all relevant data into account, including phone calls, we make sure your advertising revenue is spent where it will deliver the best result.
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Digital Associate Australia – The Leading Melbourne SEO Company
Comprised of some of the most expert SEO specialists in Australia, we’re reputably known as the largest, leading SEO company in Melbourne, Australia, and the UK.
Why? Because we make it our mission to help your business to increase sales and enquiries, drive relevant traffic to your website, and get real results for your business.
Here at Digital Associate Australia, we’re equipped with the knowledge, experience and tools required to not only get you top positions on Google, but also to start really engaging with your customers through various online marketing and SEO techniques.
All businesses want to increase their sales, enquiries and web traffic — but you also want to get a competitive edge above your competitors online. To do this, you must find the best SEO company for your needs- a company who understands how your business works and provides flexible solutions to help you achieve your objectives.
Through meeting various campaign objectives, we could help your business to grow from an independent, small business to a large, national and well-respected brand.
Now operating as a leading SEO company in Melbourne, Australia, Digital Associate originated in 2006 in the UK. This means we have a history of fine-tuning our SEO services to deliver tangible results and a solid return on investment for our clients.
Our large team of SEO specialists includes some of the most advanced in-house technical resources that any SEO company has to offer.
Contact Digital Associate Australia now to speak to one of our expert SEO specialists who can help your business get to where it deserves to be.
SEO Company Australia
Effective search engine optimisation is a key part of any successful website promotion strategy and an area in which we excel. If an organisation is to avoid costly advertising campaigns on a long-term basis then the only other alternative to increase visibility on the internet is to work on moving their site up the rankings for search engine results. There is much advice to be found online as to the best way to approach this task but the simple fact remains that without the help of a professional company that has the in-depth knowledge, experience and resources with which to implement a coordinated plan, it is very difficult to succeed. Our SEO experts in Australia have an excellent track record in consistently achieving top-ten rankings across all the major search engines, targeting the keywords and phrases that people interested in the services our clients offer are most likely to use when searching online. We work with both small to medium-sized enterprises as well as blue chip organisations to put together strategies that give the greatest return on investment possible. In addition to our optimisation skills we also offer a range of integrated marketing services.
Keeping our customers informed
Once a customer has decided that they would like to benefit from the SEO services Australia we have to offer they are assigned their own Campaign Manager who will be the point of contact throughout their relationship with us. In this way we are able to provide a personalised service that is efficient and convenient. Nobody likes being passed around to numerous different people when calling to ascertain the current state of play as far as their campaign goes and your dedicated manager will always have the latest data to hand so as to be able to keep you fully informed at all times. We are only able to offer the service that we do by working closely with all our clients and adapting and fine tuning our efforts as the results unfold. If looking for SEO specialists Australia, corporations will not find one more committed to serving their needs and delivering where it matters. You may request an initial analysis and consultation free of charge by submitting the form located on our home page. A member of our team will get back to you with a preliminary proposal of what we can do to enhance your firm's online presence and search engine results.
Search Engine Optimisation
We are firm believers in creating a holistic approach to your online marketing.
We are firm believers in creating a holistic approach to your online marketing. In order to ensure your site is living up to it’s potential you need to make sure your customers can find you. Through the process of search engine optimization, SEO, we ensure your website will rank well across multiple search engines.
Making PPC advertising profitable for your company.
We work with you to optimise the conversion rate of your website so you can make a profit from PPC advertising.
There are a number of providers that can run campaigns in the advertising sections of the search engines. It is important to make sure you choose the right one. When we setup your campaign for you we ensure that we can efficiently deliver you the best possible return on investment achievable for your budget.
With our call tracking youll be able to see the areas of your advertising online that are driving your business.
Within our platform our clients can see all the data relating to their calls, they can even listen to these phone calls. We will then help you understand the key determinants of revenue based on this information and adapt this into a workable strategy to increase revenue yields from your marketing
We love traffic
To ensure we are delivering the most effective campaigns for your business we continually improve the performance of your website. Conversion Rate Optimisation, CRO, seeks to make the most of the traffic coming through to a website.
This involves creating multiple versions of your website and then split testing these against each other and your current site to determine which one delivers the best performance, usually indicated by the largest number of leads. CRO aims at achieving small improvements that can facilitate large differences in revenue streams. Our optimisers are qualified in the field and are continually improving our clients websites to ensure they deliver as many potential customers as possible.
If you would like to understand how our team can help, call us and we can work out a CRO strategy for your website.
Display advertising can help your business reach a wider audience. Whilst search engine marketing can target your audience when they are searching for you display helps you search for your customers.
The main goals of this form of advertising are to increase brand awareness and influence the decisions your customers make when they are ready to buy.
We run display campaigns across all of the major networks and publishers with the goal of optimising your budget to the area generating most interest in your business.
With a number of targeting options it is important to make sure you have worked out the objectives you are trying to achieve. Our consultants can advise you on the right type of campaign and structure to create a solution that will help you realise a successful campaign.
Hundreds of millions of websites are online today. Thousands more are created each day. So how can you stand out from a sea of competitors? Most importantly, how can you increase traffic and sales to your own website? With SEO.
What is SEO?
SEO (search engine optimisation) is the practice of optimising a website to gain higher rankings in the search engines such as Google, Yahoo and Bing. Google processes over a billion searches per day on its search engines. That number is absolutely staggering and is only expected to increase as more people go online.
What Do People Search For?
Search engines are used for a number of reasons. These include entertainment purposes, finding information, connecting with friends and even making purchases online. Search engines are also being increasingly used to find local business information and for customer reviews to help with a buying decision.
Why SEO Services are Important
While social media sites such as Facebook, Twitter and LinkedIn are steadily increasing in popularity, search engines still reign supreme in generating consistent traffic online. This is why SEO is so important and why ignoring it could be detrimental for your business. Here are additional benefit benefits of SEO:
- Increases traffic
By ranking on the first page of the search engines for your target keywords, your website will generate consistent traffic from potential prospects who need your product or service. The ultimate goal is to convert this traffic into paying customers but top rankings are essential.
With more users going online every day, your website can reach a worldwide audience. However, if you don’t rank on the first page of the search engines then your competitors who do could be taking away customers from your business.
- Builds trust
No one wants to do business with a shady company. Consumers are now increasingly turning to search engines and reaching out via social media networks to conduct research during the buying process. Having a strong presence online builds trust with potential customers.
Attract New Clients- How much is ranking number one worth to you? SEO has the power to practically guarantee results for your business by standing out from a sea of competitors. Once an effective marketing plan is put in place, your website does the marketing for you to generate more leads, sales and clients for your business.
- SEO Services Packages
SEO simply cannot be ignored, as one of the top SEO Services company in Australia, we understand what it takes to get a website ranking well.
On site and off site SEO are two distinct parts that are fundamental to ranking in the search engines. When you are ready to get started, we offer a range of services that are designed to get you results.
OFF SITE SEO SERVICES
Numerous factors are at work when search engines determine how to rank certain websites. Off site optimisation is just another crucial element for ranking well.
Builds authority by distributing content relevant to your industry
Builds a strong online presence with a natural link profile
Notifies all search engines when new content is created
Maintains all on site aspects of your marketing campaign
Gets your content shared through various social networks
Links are built to all your pages, not just your home page
Links built to your website are reinforced with additional links to make them even stronger
Ensures that all links created are maintained
ON SITE SEO SERVICES
To rank well, you need the right type of content. Optimising your website is one of the best ways to immediately get better rankings.
Tracks your traffic in real time
Troubleshoots any errors your site may have
Increases click through rates to your website
Increases traffic for relevant keyword phrases
Improves readability of your content
Links to relevant pages within your website
Gets your visitors to act on your content
Ranks higher with relevant keywords in your URL
Gets all your pages indexed in the search engines
SOCIAL MEDIA MARKETING
Having a strong social media presence is a must to succeed online. Consumers are increasingly using social media networks such as Facebook, Twitter and Google+ to interact with and find information. Our range of social media services are all designed to increase your reach.
Custom cover design for your Facebook page
Unique posts to your timeline
Custom design for your Twitter page
Get set up with Google+
Integrate widgets on your website to increase social shares
Increases authority in the search engines
Get content posted to your social media accounts to increase awareness
Google Analytics Tracking
Our SEO services include providing weekly reports to show how our SEO marketing campaigns are driving traffic to your website. These reports detail exactly how many visitors are coming to your website, where they arrived from, the time they spend on your page and what actions they took upon landing.
Google AdWords Management
Google AdWords allows you to target even more potential customers when searches are done relevant to your business. Pay Per Click (PPC) is an advertising program where carefully worded ads are placed in the search results. You only pay when someone clicks your link.
Google AdWords Authorised Reseller – We are a leading SEO services company in Australia with over ten years of proven experience. Each AdWords campaign is designed to be highly effective from the start and is optimised to getting you excellent returns on your investment.
Professional AdWords Management - Only qualified PPC professionals who have passed the Google AdWords certification program are assigned to handle and manage your campaigns. By working with us, you get access to an account manager whose only concern is getting you results.
Local SEO Services
Further strengthen your business by attracting customers searching for your products or services. All packages are designed to improve your website’s visibility in search engines within your immediate local area.
On Site Optimisation - We conduct thorough keyword research to find the most relevant phrases for your industry. All pages and content copy are then optimised to further improve visibility in the search engines and to convert that traffic.
Off Site Optimisation – We ensure that your website gets listed on local directories such as Google Maps, Google+ Local, Yelp, Yahoo! Local and Bing Local so the right customers can find your business. We also offer content publication services to get your website featured through other outlets.
Local SEO Packages
These packages are designed for businesses to be found within their immediate local area and as such are priced very competitively.
Key Phrases target specific suburbs or regions only.
- “Dentist St Kilda”
- “Dentist North Melbourne”
- “Dentist Claremont”
- “Dentist South Perth”
Simply pick a package based on the volume of phrases you require.
Small Business SEO Packages.
These packages are designed for Small to Medium businesses wanting to optimise for more competitive phrases.
- 30% of keywords are competitive key phrases.
- 60% of keywords are variations of those chosen phrases or medium / non-competitive phrases.
Simply pick a package based on the volume of phrases you require.
High Competition SEO Packages.
These packages are designed for High Competition business sectors wishing to optimise for larger volumes of competitive phrases.
- 80% of keywords may be competitive key phrases
- 20% of keywords are variations of those chosen phrases or medium / non-competitive phrases.
Simply pick a package based on the volume of phrases you require.
Reputation Management Pack
Even one bad review can damage your business’ reputation. Your reputation online matters but being able to effectively manage your brand image can be time consuming. As an SEO service provider, we offer packages that are specifically designed to address these issues from monthly monitoring to better search results.
Money Back Guarantee
Our clients have been pleased with the SEO services we provide to clients across Australia because their websites are ranked on the first page of Google for their target keyword phrases. With Digital Associate, we are so confident in our abilities that we offer a money back guarantee on all of our packages. Contact us today to find out how we can get you results and first page rankings.
Introduction to Search Engine Optimization
What is search engine optimization? In its simplest terms SEO relates to making your website easily readable by Internet search engines such as Google, Yahoo! and Bing. There are a lot of search engines, but those three are the biggest in the world. Out of the big three, Google is the largest so you should optimize your site for Google first and foremost.
Search engine optimization is important because the better optimized your site is, the more organic traffic you will receive on a daily basis. And the more traffic your website receives, the more money you can make. First let’s go over some key parts to SEO.
You optimize your website for keywords. Keywords are the words that consumers use when they want to find a product or information online. Consumers type keywords into Google’s search box and Google returns web page links that are related to those keywords. For example, if someone wants to find information on how to fix a leaky toilet, they will type the words ‘how to fix a leaky toilet’ into Google’s search box. Google will then display all the web pages with those specific words on the page.
So the first thing you have to do is optimize your website for your keywords. That’s where keyword research comes in handy. In fact, keyword research is a great way to determine which keywords you should use to optimize your website. You begin keyword research by determining the subject of your website’s content. If you write about how to train dogs for example, your keywords will be ‘dog training’ ‘training a dog’ ‘how to train a dog’, etc.
There are a lot of free tools you can use to perform keyword research. Google offers its Google AdWords Keyword Tool. It is the best free keyword research tool available. If you’re just starting out, stick to free tools so you don’t invest too much money up front. Once your website begins making money, you can invest in paid keyword research tools to help you outsmart the competition.
As soon as you have a list of keywords, you can begin to optimize your website for the search engines. There are two parts to SEO. There’s ‘on-page’ and ‘off-page’ search engine optimization. On-page SEO is performed directly on your web pages while off-page SEO is performed on other websites.
On-page SEO is very easy. You simply insert your keywords in certain areas of each page on our website. You should insert a couple keywords in the following locations of your site:
- In the URL
- In the meta description
- Blog or website description
- Title tag of each web page
- Bullet points
- H1 and H2 tags
- Alt tags in pictures
- In the picture title
- In the picture description
The first tag Google bot looks at when it crawls a web page is the title tag. Make sure you insert a keyword as close as possible to the beginning of the title and insert a keyword in the first and last paragraphs. You should also insert your keywords in every H2 tag and bullet points.
Off-page search engine optimization is little more difficult because you have to acquire back links from other websites. Google judges a web page’s popularity by the number of links pointing to it so the more back links you can get the higher your site will rank.
You can perform off-page SEO by submitting articles to article directories, issuing press releases, joining forums, business directories. Basically you want to get your links on as many other websites as possible. But be careful, you don’t want to create your back links too fast because you will be penalized and your site will get delisted from the search engines.
Search Engine Optimization and What It Means
SEO means ‘search engine optimization’. It is based on getting traffic from listings on the Search Engines. Search Engines like Yahoo and Google usually have very good results with web pages and content and their rankings are based on the Search Engine results. There isn’t any payment involved with SEO.
If you want to make your site show in Search Engines then you should get some good content and some good links which should equal success! Google promotes authority pages so you can get to the top of the rankings. This involves writing good content and then building some links. So basically SEO is writing pages that use the keywords that people use in their searches. This then secures links from other pages which shows how important your page is against others in the listings.
Below is a guide to getting good search results
1. Have content that uses words by people who will be searching for your product.
2. This will then build up some links to your web pages to show just how important they are.
3. Then when you find out that this systems works, you keep on doing the same thing.
SEO is really quality control for your website. With links, then 10 or so links from a relevant resource to your webpage will usually have an impact on how your webpage will rank. The best bet is to provide something that people want or need and then share your site with some other good sites and you should start to see your traffic increase substantially.
SEO is promoting your website to increase visitors. It is simply making sure that your site is shown in a way that the Search Engines can understand. Search engines provide traffic, which means that people will be looking for what you are selling or offering.
It has been shown that search engine traffic can get success. It can provide publicity and exposure for your website. With the right SEO you can receive many thousands of more visitors. SEO also boots your rankings so that your content will be where people who are searching for it, and will find it easily. You can either do it yourself or you can hire someone to do it for you.
Basically the higher you are on the list of search engine results then the more people will tend to click on your website. You can use a search engine to find information on a specific subject and the more relevant your web page is on a search engine then the more it will be displayed on the search results pages. This is the way that your customers will use search engines to look for your particular services or product?
All you need to do is make sure that your website appears under all the phrases that your customers will be searching for on the search engines. Your website needs to be designed to attract customers. It also needs to be price competitive in your chosen market. If you use SEO then you can be sure that you will get more visitors to your website.
The New Standard of Link Building Can Help SEO’s
When an SEO used to talk about link building, prior to April 2012, this usually meant building thousands of links to a website in order to increase Google rankings. The process itself wasn’t difficult; you could buy cheap software that would automatically create hundreds of profiles on sites, that would then, in turn, create thousands of links from those profiles. This was easy, affordable, and effective — you could make money from these tactics. Then, Google released the Penguin update and the majority of the sites built on these tactics were ineffective overnight. Now, there is an aggressive penalization for these low-quality links and the tactics used to gain them.
Now, when an SEO talks about link-building, they’re talking about a whole range of different things, or at least they should be. With less emphasis being placed on sheer numbers, focus should now be moved towards more traditional marketing perspectives. An effective SEO strategy now needs to be more comprehensive; designed to engage the customer, build a community around the business or products, and ultimately add value to the business. Businesses now need to offer solutions to customers and tell a story, rather than just try to sell and market to them directly.
It is rumored that Google is considering reducing the effectiveness of links that have been built via info-graphics and guest blogging. This only stresses that a solid and long-term strategy for link building needs to be adopted now, rather than later, to avoid possibly having to develop a new marketing strategy and starting all over again. Strategies spanning over six months, rather than six weeks, could and should become the standard. Links built on this type of forward-thinking should hopefully avoid any further Google updates targeting low-quality links or content farmers.
Those SEO’s wishing to succeed in this new era, should focus on the core of the business they are working with. Understanding of the business and the industry it is in, as well as how it produces revenue, will give them a better idea of how to market to their customers. In the future, it is a great possibility that the key performance indicators for an SEO will be “Revenue produced” rather than “Backlinks produced”. Gaining that edge now, and the language used to communicate that in whatever industry the business is in, will keep an SEO ahead in the post-Penguin world.
This new type of link building is harder work, and takes a longer amount of time to produce results, but overall, it should improve the reputation of the SEO industry. Businesses will see a much clearer result in their revenue (directly linked to the services of a hired SEO), instead of having to question the value of having an SEO working with the company. Right now, anything SEO-related is still viewed as spam by most people, and telling someone you work within the SEO industry doesn’t normally create a lot of awe. As the industry continues to require higher and higher standards, hopefully the reputations of those within the industry will increase as well.
What are SEO services?
SEARCH ENGINE OPTIMISATION
Search engine optimisation, also known as SEO, is a marketing art that internet marketers use to market and increase a website’s visibility in search engines. The term search engine optimisation literally translates to optimising web content and mainly websites for search engine crawlers to catch and display the already optimised pages on the top pages. SEO is very important for internet marketers, as it determines where pages will be placed in these search engines when queried, and this converts to traffic. Traffic translates to revenue especially if you use an advertising program.
Nevertheless, although there are many SEO agencies that claim to optimise your website for higher ranks, you might want to check the techniques used to market your website, especially if you are the website owner. The reason why this should be something to look into is because there are two types of search engine optimisation;-
- Black hat SEO
- White hat SEO
Only white hat SEO is allowed by search engines. If you are found to use black hat SEO techniques on your website by Google, you could have the website removed from search engine databases, and this leads to no revenue conversion at all as the website will not continue to receive visitors.
Black hat search engine optimisation techniques
Black hat search engine optimisation technique is a way of deceiving search engines that the website is credible with some keywords and other services, while in real sense it is not. Examples of black hat SEO are:-
1. Keyword stuffing:
This form of a search engine optimisation technique gives that page higher ranks as compared to other website with the same keyword, since the keyword is overstuffed and hidden only to be seem by search engines. Google and other major search engines have devised a way to track down websites that use these practises, as they make the web platform devoid of its initial concept; provide answers to online queries.
2. Use of imperceptible text:
This SEO technique involves the use keywords in webpages, then hiding them from people and web researchers to see. This text is mainly overstuffed for search engine spiders and crawlers to see thus display the page on top of the pages. Although this gives the webpage high ranks within a very short period of time, it is short lived as most of them can be identified by the providers, and this leads to penalisation, which could lead to banning of the website.
3. Fake links:
These links are also known as redirected pages, where the SEO person uses links from other websites to link to his or her website, although it is too light for any user to see. The main work of these links to cheat the search engines that the user actually intended to visit the page, but later navigated to another page. This technique and practise is only identifiable by Search engine crawlers.
White hat search engine optimisation techniques
White hat search engine optimisation is the only ethical way in which search engines allow website owners to use when marketing their pages. Unlike the black hat search engine optimisation techniques that are short lived, white hat SEO techniques are long lived, and give an assurance of a lasting result in the end. However, extensive search engine optimisation is required for the pages to start gaining ranks. This is a gradual process, although with the right techniques and knowledge, the results are well paying in the end. Here are a few of Search engine optimisation techniques as allowed by Google and other major search engines.
Ethical search engine optimisation tips and techniques
1. Unique content:
This is the heart of on page optimisation. For Google or Bing to allow your website to go live on the internet and web platform, they then have to make sure all the content you have posted in the website is unique. This means no copying of content from other websites is allowed, and you are required to come up with your own content from scratch. There are many advantages of using and coming up with unique content in your website. First, there will be no legal implications on you, and second, you will gain some ranks in search engines for using the same.
2. Keyword based content distribution:
This involves a keyword research on the goods or services that your website offers, then using the same to create unique content for website marketing. Once these keywords are established, then qualified and experienced writers are involved to write articles, which are later posted and published in article directories, and their links linked back to your website. This makes it possible to create ethical spiders to and from your website, leading to more traffic, and thus higher page ranks. In posting these articles, an SEO provider can choose to use both paid and free directories for the website’s relevance. This method also helps acquire high quality links for your website too.
3. Web hosting types:
the type of a web hosting or the hosting service can determine what ranks you will receive in search engines. This is mainly factored and catapulted by bandwidth, and the speeds of the same. For the website to gain higher ranks in these search engines, then users are advised to use high quality, dedicated and fast servers to host their websites. The advantage of using fast servers with unlimited bandwidth is that, all your target audience will be able to access the website whenever they like, and at credible speeds. Slower servers tend to drive people away from the pages, as it takes longer than expected to load pages. Traffic is also determined by the uptime these servers will be willing to give to you.
4. Social media marketing:
Social media marketing is the art of using the social media to advertise a website and services or products that it has to offer. There are many reasons why this method is effecting in search engine optimisation. The first reason is that, many people use this media to communicate and chat with their buddies, making it good a marketplace to advertise what you have. This means that, one has to create a page with either of the social sites, be it Facebook, Twitter or even LinkedIn among others. The more users you can get like, comment or follow your pages create an avenue to advertise your services to the rest of the work. It is the most effective form of search engine optimisation out there, and approved by search engines.
These are some of the most effective search engine optimisation techniques in use today, though more ways crop up every day. SEO is very effective on search engines for traffic and ranks, which makes it almost mandatory for any page to convert into sales.